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Big Swede BBQ Badass Pork Boost Rub is an internationally recognised BBQ seasoning blend – top-quality and approved by professional pitmasters.
Big Swede BBQ Badass Pork Boost is a powerful seasoning blend designed to bring out the best in pork. Its rich sweetness, well-balanced tang, and subtle spiciness are perfect for both classic ribs, pulled pork, and pork chops, as well as for preparing a whole pig on an open fire.
This rub is characterised by its ability to create a beautiful and flavourful crust and meat that remains juicy and deeply flavourful. It has become a favourite among competition grillers and home cooks alike – the rub was already chosen as the world's third-best pork rub by the National BBQ Association in 2022.
See rub perfect for pork tenderloin (which also won the best rub title), for preparing barbecue-style pork products such as ribs, pulled pork, pork neck, pork belly, and others.
Recommended use: Evenly coat the meat with the seasoning mix before cooking. For best results, allow to marinate for at least 1–2 hours, ideally overnight in the fridge. It is particularly well-suited for slow cooking and smoking.

Ingredients: Sugar, salt, paprika, black pepper, garlic, onion, chilli, brown sugar and selected BBQ spice mix.
Johan Magnusson from Malmö is a passionate BBQ enthusiast who moved to Arizona nearly 20 years ago to immerse himself in the heart of American BBQ culture. He quickly obtained the highest, Master-level certification as a BBQ judge and founded his own competition team, “Big Swede BBQ”.
Over the years, Big Swede BBQ competed successfully against the best BBQ pitmasters in the USA. Today, Johan focuses primarily on organising BBQ courses, workshops and events, competing only selectively.
The mission is to share the joy of BBQ and teach people how to prepare excellent food using simple recipes and high-quality ingredients.
In addition, Big Swede BBQ produces high-quality, small-batch BBQ rubs with the slogan “American BBQ flavors with a Viking twist”.
Johan is an award-winning cookbook author and runs a popular YouTube channel where he adds new recipes and BBQ content weekly. In addition, he is a brand ambassador for several well-known grill and pizza oven brands in the US.