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21,90 €
Big Swede BBQ Badass Beef Boost is an award-winning BBQ rub created for serious grill and BBQ fans. Its perfect balance of sweetness, spice, saltiness, and umami will turn any steak, brisket, or beef rib into a true taste experience.
Thanks to its coarser sugar crystals, it is perfect for long smoking sessions as well as for hot and fast grilling without burning.
Badass Beef Boost isn't just for beef – it's also fantastic with lamb, pork, and even tuna. The rub also gives meat a mouth-watering deep red colour that looks superb when served.
🏆 Best Beef Rub 2022 – National BBQ Association (USA)
🏆 4th place overall – American Royal World Series BBQ Rub Contest 2018
🏆 4th place overall – American Royal World Series BBQ Rub Contest 2022

Ingredients: Sugar, spices.
Allergens: Contains soya, mustard, and celery.
Johan Magnusson from Malmö is a passionate BBQ enthusiast who moved to Arizona nearly 20 years ago to immerse himself in the heart of American BBQ culture. He quickly obtained the highest, Master-level certification as a BBQ judge and founded his own competition team, “Big Swede BBQ”.
Over the years, Big Swede BBQ competed successfully against the best BBQ pitmasters in the USA. Today, Johan focuses primarily on organising BBQ courses, workshops and events, competing only selectively.
The mission is to share the joy of BBQ and teach people how to prepare excellent food using simple recipes and high-quality ingredients.
In addition, Big Swede BBQ produces high-quality, small-batch BBQ rubs with the slogan “American BBQ flavors with a Viking twist”.
Johan is an award-winning cookbook author and runs a popular YouTube channel where he adds new recipes and BBQ content weekly. In addition, he is a brand ambassador for several well-known grill and pizza oven brands in the US.